Play Hard Apple Prickly Pear Vodka Seltzer is a Unique and Delightful Flavor

Playboy is more than just a brand, it’s an enduring cultural icon synonymous with party culture. Thus, it felt only natural when the brand’s alcohol line announced they were getting into the ready-to-drink cocktail market. In 2023, the brand launched a new line of vodka seltzers called “Play Hard.” The venture is a partnership between Spirits Investment Partners (SIP) and PLBY Group. “Play Hard” has an initial lineup of four flavors: Mango Dragon Fruit, Grapefruit Yuzu, Pineapple Passion Fruit, and Apple Prickly Pear. We were lucky enough to get our hands on Play Hard Apple Prickly Pear Vodka Seltzer during the Seltzer Nation Awards 2023, where the flavor brought home a Double Gold Medal and the “Best Of” Award for Package Design.

Tasting Experience

Low on Carbs, 4.5% ABV

Play Hard makes its Apple Prickly Pear Vodka Seltzer with gluten-free vodka, sparkling water, and natural flavors. The “Play Hard” line focuses on flavor, quality, and style. Each 12-ounce slim can contains 3 grams of carbs, 110 calories, and 3 grams of raw, real sugar. The alcohol content on this one is 4.5% ABV, making this drink perfect for sipping by the pool or enjoying on social occasions. The packaging features artwork by Andy Warhol, making this vodka seltzer a natural pick for our “Best Of” Package Design Award. Beyond being a delicious vodka seltzer, these drinks are just plain fun. The presentation is excellent.

Perfect for Any Social Event

All four flavors of the “Play Hard” line debuted in select retailers in Miami and Orlando in September 2023. The brand has since expanded to the rest of Florida and Illinois, and they plan further distribution throughout 2024. They will be distributed to Michigan, Wisconsin, and select markets in Missouri by Memorial Day. Their online availability starts in September 2024. Unfortunately, the roll-out of these drinks may not be as fast as many would like. But, we’re here to tell you that they are worth the wait! Not only are these vodka seltzers delicious, they’re the perfect accompaniment to any social event. Holding a can in your hand is holding a piece of art from Andy Warhol. The whole experience of these drinks is delightful.

Want to find your perfect hard seltzer or canned cocktail? Try our new Seltzer Finder! You can search by flavor, ABV, carbs, and more to discover your ideal beverage.