PRESS Premium Alcohol Seltzers is an independent, women-owned hard seltzer brand that features unique flavor combinations for a more sophisticated sparkling beverage option. PRESS was born in 2015 when single mom and advertising professional, Amy Walberg, got an idea to create her own variety of spiked seltzer. Noticing that there was not a popular “upscale” hard seltzer option widely available at the time, she got to work in her kitchen to create just that. PRESS Premium Alcohol Seltzer is now available in nine flavors that are sold in stores and bars nationwide. The flavors come in combinations – meaning they are a mix of more than one flavor profile. Combinations feature fruity, floral, and spicy flavors that are meant to create a more interesting drinking experience. In addition to the various PRESS Seltzer Reviews found on this page, we have also answered some of the web’s most commonly searched questions about PRESS Hard Seltzer and give you a little extra taste of what the brand is all about.
Press seltzers, formally PRESS Premium Alcohol Seltzers, is an independent, woman-owned seltzer brand that ranks in the top 10 brands in the U.S. hard seltzer industry. Amy Walberg started the brand in 2015, and it has since expanded into a nationwide mainstay in grocery stores and bars. The brand features unique and sophisticated flavors that include fruity and floral notes like Pineapple Basil and Blackberry Hibiscus. There are also fruity and spicy flavor combinations like Blood Orange Chili and Apple Cinnamon. Press seltzers have a 4% ABV in every 12-ounce serving, which is lower than many popular hard seltzers though industry reports indicate lighter ABV beverages will grow in popularity into the 2020s as more consumers look for healthy cocktail alternatives.
Press Hard Seltzers is a premium brand of spiked seltzer advertised as a more high-end seltzer beverage. The brand features fruity, floral, and spicy flavor combinations that set its flavor profiles apart from many of its competitors. Press Hard Seltzer got its start in 2015 in Amy Walberg’s Milwaukee kitchen. Walberg said she wanted to develop a premium alcohol seltzer that offered something more than what was on the market at the time for more discerning customers, according to a press release from the company. Press has gained attention for its flavor varieties and its position as a woman-owned food brand. According to the National Association of Women Business Owners, one in five U.S. businesses with $1 million or more in revenue is women-owned.
Press Premium Alcohol Seltzer popped up in grocery stores and bars nationwide beginning in 2020. Press got its first start in 2015 when founder Amy Walberg began experimenting with flavors and seltzer recipes in her Milwaukee home. Walberg, a single mom and advertising professional, eventually expanded the brand to include several flavors and began distributing it nationwide within a few years. Press is now among the top ten hard seltzer brands on the market, and Walberg hopes to account for 10% of the overall hard seltzer market share.
Press Seltzer flavors include Pineapple Basil, Lingonberry Elderflower, Blackberry Hibiscus, Pomegranate Ginger, Lime Lemongrass, Grapefruit Cardamom, Blood Orange Chili, Pear Chamomile, and Apple Cinnamon.
Press Seltzers are available in 4- and 8-packs, or in a 12-pack variety case that contains four flavors.
You can find Press Seltzer Reviews on this page which will be updated as we review even more Press Seltzer flavors.
Press spiked seltzer is an alcoholic beverage that contains water, malt base, citric acid, fructose, and natural flavor. It comes in nine flavor profiles that feature fruity, spicy, and herbal flavor profiles. Press was founded in 2015 and began nationwide distribution in late 2020. Press is a woman-owned independent business, which sets it apart from many of the leading hard seltzer brands owned by major beer companies.
There are several resources to check out if you are looking to read Press seltzer reviews. You can find Seltzer Nation’s detailed Press reviews of select Press Hard Seltzer flavors by clicking here. On Seltzer Nation’s website, you can read about the flavors such as Grapefruit Cardamom and Pomegranate Ginger – two of the staple Press flavors that are very popular — as well as Lime Lemongrass with more Press Seltzer Reviews being added all the time. There are also reviews published for other popular seltzer brands and flavors on Seltzer nation.
Milwaukee Magazine, a hometown publication where Press was invented in founder Amy Walberg’s kitchen, also published its own “nearly comprehensive” review of Press flavors. Reviewers also gave some suggestions on how to spice up some of the flavors, like adding a shot of fireball to a can of Apple Cinnamon flavored Press.
Press alcohol seltzer is a premium spiked seltzer beverage that features nine unique flavor profiles. Press alcohol seltzer expanded to stores nationwide in October 2020, five years after founder Amy Walberg invented Press seltzer in her kitchen, according to an article in The Milwaukee Business Journal. Press was first sold in independent, regional stores and later got picked up by larger chains. Press is currently among the top ten hard seltzer brands in the nation, according to Nielsen data. White Claw has led the nation’s hard seltzer market for a while at about 40.8% market share as of last summer. Walberg told The Milwaukee Business Journal her next goal is to secure 10% of the hard seltzer market share.
As of late 2020, Press Hard Seltzers were sold in many stores and bars nationwide. To find a store close to your specific address, you can use the Press store locator on its website. The information on the list reflects stores that recently had Press hard seltzer shipped to the location. Press is also available for delivery through Drizly.
Press sparkling seltzer is an alcoholic beverage with a 4% ABV. Press was created to be a high-end alternative for beer and wine drinkers who wanted something a little different. Its unique flavor profiles pair unique tastes, like orange and chili or pineapple and basil. Press also has a slightly lower ABV compared to other popular seltzer brands, but lower ABV beverages are appealing to a wider range of consumers who want to find a healthy cocktail alternative. According to the Harvard Medical Journal, moderate drinking can be good for your heart and circulatory system, and “probably protects against type 2 diabetes and gallstones.” However, heavy drinking leads to preventable death in most countries.
Press seltzer nutrition facts are published on the company’s website. Each 12-ounce can of PRESS Premium Alcohol Seltzer contains 110 calories, 5 grams of sugar, and 7 grams of carbohydrates.
Comparatively, Press has a slightly higher calorie content than other popular hard seltzers and higher sugar and carbohydrate content. Because Press has a malt base, rather than fermented sugar cane like many popular varieties are, it has higher sugar content.
An article in The Chicago Tribune actually compared Press seltzers to a low-sugar hard soda rather than a hard seltzer.
Press seltzer is available to purchase in a 12-count variety.
A variety pack contains the flavors Grapefruit Cardamom, Blackberry Hibiscus, Lime Lemongrass, and Pomegranate Ginger. These are the four original flavors that Press seltzer launched in 2015, and there have been other flavors introduced over the years.
A newer variety pack includes Pear Chamomile, Lingonberry Elderflower, Apple Cinnamon, and Pineapple Basil.
Press is priced similarly to popular hard seltzer brands like White Claw and Truly.
You can also purchase Press flavors individually in 4- and 8-count packs.
Since Press is brewed using a malt base that means the beverage cannot be gluten-free, although most of the gluten is filtered out during the brewing process. According to information on the company’s website, Press seltzers undergo a multi-stage carbon filtration process to develop a malt base. “This handcrafted approach naturally removes gluten from our products through filtration,” the website states. “Our process removes gluten to less than 5 parts per million.” That means Press seltzer is not 100% gluten-free because it does have a malt base. So, although Press seltzer has a relatively low gluten content, it cannot be labeled “gluten-free.”
Each 12-ounce can of Press seltzer contains water, malt base, citric acid, fructose, and natural flavors, according to information on the company’s website.
Press gets its alcohol from its malt base, or neutral malt base. A malt base is an alcoholic base that comes from malt that gets stripped of its flavor, color, and aroma through filtration or reverse osmosis. The base then gets fermented like a beer would. You can then add flavors and carbonation to create a hard seltzer.
That means there is a very small amount of gluten in Press, but it is very diluted due to the filtration process the malt base needs to undergo.
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